Newspapers 'ace' the Wimbledon opportunity
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As one of the biggest sporting events in the calendar, 'The Championships' in SW19 present an opportunity for newspapers to deliver new editorial environments. But are advertisers taking full advantage of this unique way of connecting with consumers?
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How can financial advertising work harder?
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This project details how newspaper advertising by Financial institutions could be more effective, and how it is currently failing to engage with consumers.
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How Newspapers Work
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This research is the culmination of a three year project and is the largest ever study into the advertising effectiveness of newspapers. Why are newspapers right for your brands?
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McCoy's and the Mirror scrum down for Rugby success
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McCoy's puts its weight behind the Mirror's Rugby World Cup coverage with an integrated sponsorship campaign, reader offers and a massive competition.
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Harnessing Editorial
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Check out our latest Media Planning tool - Harnessing
Editorial.
Find the section, supplement or event to
maximise the power of newspapers for your brand.
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Facts & Figures
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The latest Ad Revenue Data is in, bringing the figures up to May 2008. You can track how titles within the Newspaper Publishers Association (NPA) have performed and compare year-on-year performance.
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| "Our favourite newspaper ads from today's papers, supplied by Xtreme Information" |
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May's 'Ad of the Month' - not for the lactose intolerant
Enter our gallery and browse over 1,000 of the best newspapers ads from the last four years
Click through classic newspaper front covers from yesteryear to today
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